As a product developer you want to develop better products in order to give you customers better value for thier money and “solve” the problem that they have in the best way.
Better documentation is a must for good products. You can’t really have a good product unless you have a good documenration that help your cusomer use the product.
Product documentation in many cases is neglected and put aside as less face it creating documentation is not that sexy especially if you are a developer that want to developer and not start wrting long documents just to support your customers. But and this is the one thing you as a company or as a single developer or product owner better documentation reduce the load on the support and increase your sales.
When a product is well documented, it create more engagements and eventually increase product sales, if you don’t believe it here are few points you may want to consider:
- Give better understanding of the product features
Product may have so many features but whether it works or not, the documentation can explain that. In a user’s perspective, a good documentation build confidence in interested visitors and eventually tuned that into a customer.
- Explain the usage and the need
How to use or implement the product’s feature is one of main question that interested buyer have. Better documentation answers such questions and finally that persons ends up buying the product.
- Serve as a product demo if you want a demo website
Most of the documentation comes with so many screenshots which plays as important role as a demo. Sometimes the screenshots or documentations only give an idea about the protected page or admin area.
- Create Engaged Visitors
Rather than just reading the features of the product and leave, people will stay a little more on your site reading guides or documentation which may convert them into a customer. With features such as ‘Suggest or Submit Feedback’ in your product’s documentation (available in Documentor) will help you engage with a potential buyer.
- Sales other products via documentation
While explaining one product’s instructions, you may introduce another product. While reading the instructions or steps for product A, people may find Product B useful too and that will increase your overall product’s sale.
- Give power to Advanced Users
If your product comes with API or some other advance features, in that case documentation is must otherwise some advance users will not find your product useful.
- Create Customer Trust
Better documented product promises better after sale support and increases trust factor in the mindset of buyers. It reflects the dedicated f the developer or the company which eventually converts into sale.
- Built Free SEO Traffic
Search engine like Google, Bing are of the best traffic source and we all know the important of SEO. Better documented products with indexed URLs appear at good position on SERP. Finally more traffic means more sale.
- Reduce support department load and client dependency
Imagine a developer who is working on some client’s project. Now if he buys your product and implements the same on his client’s site, at that time he can forward your product’s documentation to his client for future references. It will be very helpful for that developer or freelancer as he doesn’t need to do the documentation in his own words.
A well documented product is helpful for your support team as well because it helps in reducing the number of support tickets. Your support team can point the customer to a relevent turotials or video that will answers his questions faster a in most cases with better explanations ones that can not be written in a support ticket. Good documentation helps the Online Marketing team as well in better marketing of the product.
How much time should be assigned for creating better documentation?
Create the first documentation for any product can take time and should invest this time & resources even before you release the product to the public.
After that you should always invest time in updating the documentation you can let you support department upload new documentation and update new existing documents. Also because Even the minimal effort can play an important role in increasing number of sales of your product.